About us
Our Mission
We founded Superzero in 2019 to help consumers to accelerate the transition towards a circular consumption at home. So we help reduce the single-use plastics from the European homes as fast as possible.
Our principles:
- Simplicity and convenience in all we offer.
- Natural products but as highly effective as possible.
- Produce and develop our products as local as possible. e.
Our History
IDEA
Olivier had the idea to develop the easiest, cheapest yet smart liquids dispenser.
...8 months later Olivier finished the first version, we developed our 4 efficient and locally produced cleaning products and we signed our first client!
THE LAUNCH
Our official launch in the Belgian Market! Under the brand EcoTap.
THE REBRANDING AND EXPANSION
We rebranded and launched the Superzero brand to make it more appealing to the Eco-Active consumers.
... we expanded our dispensers' network to 40 stores in Belgium. Becoming the biggest in-store liquids dispenser's network in the country!
THE REALITY CHECK MOMENT
Despite our early successes, we learned that our solution suits a specific segment of consumers that are the Super Eco-Actives.
...s o, we decided to develop the Superzero Pouches to give to the super busy families a Zero-Waste solution for their cleaning products adapted to their busy lifestyle!
THE SUPERZERO POUCHES DEVELOPMENT
During 2022 we are working on the development of our unique re-usable and recyclable pouches, along with improvements in our products and packaging, to be ready to bring them to life as soon as possible!
Subscribe yourself to the Pre-sale below!
THE SUPERZERO POUCHES LAUNCH!
We are working hard to make available to all the Benelux families our Superzero Pouches in early 2023!
Our Vision
We see a circular world where everything we consume is reused several times and by the end of its life is recycled to build new components within the circular system.
Our vision is to create a platform for the circular consumption of liquids, in this moment we offer household cleaning products, but we will increase over time our offer to body care and we will invite other brands to offer their super ecological products with our solution.
The Team
Marcial Puente
The Mexican spice in our recipe! Marcial is the driving force behind the company's mission. He develops the Marketing and product strategy. He loves football, tacos and frietjes!
Olivier Potvin
Olivier is the mastermind behind the dispenser and the product development. He is the engineer mind of this project. He loves football, cycling and hiking!